Sample work

Read the work before you trust us.

Everything below was made for Harbor & Pine Plumbing, a fictional demo business we use to show our work. It is the same kit and quality every client gets.

Fictional demo business · not a client

Speed-to-Lead: the messages

Missed-call text-back

Hi, it's Harbor & Pine Plumbing. Sorry we missed your call, we're with a customer right now. Reply here and we'll get straight back to you, or book your job now: [your booking link]

Sent automatically within 60 seconds of a missed call.

Review request

Hi {first name}, thanks for choosing Harbor & Pine Plumbing today! If we did a great job, would you leave us a quick Google review? It takes 30 seconds and really helps: [your review link]

Sent the day the job is marked complete.

14-day follow-up flow

Day 0, within 60 seconds
Hi {first name}, thanks for reaching out to Harbor & Pine Plumbing! What's the best time for a quick call? Or grab a job here: [your booking link]

Day 1
Hi {first name}, just checking you saw my message. Happy to answer any questions before you book. [your booking link]

Day 3
Hi {first name}, we still have openings this week. Want me to hold one for you?

Day 7
Hi {first name}, is this still something you need help with? A quick yes or no is perfect.

Day 14
Hi {first name}, I'll close your request for now. If anything changes, reply here and we'll take care of you.

Stops the moment they reply or book.

AI receptionist, a sample call

AIThanks for calling Harbor & Pine Plumbing! I'm the virtual assistant. How can I help?

CallerMy kitchen sink is backing up and it is starting to smell.

AISorry to hear that. Is water overflowing right now, or is it draining slowly?

CallerSlowly. It is not overflowing.

AIThanks. I can book a plumber tomorrow between 8 and 10am or 1 and 3pm. Which works better?

CallerEight to ten.

AIBooked for 8 to 10am tomorrow. I will text you a confirmation now. If it starts to overflow, reply URGENT and a person will call you right back.

A human takes over on request, and urgent calls are routed to the on-call number.

Traffic: ads and Google

H&P
Harbor & Pine Plumbing
Sponsored
Burst pipe at 2am?
We answer 24/7. Licensed plumbers, upfront prices.
Book now
H&P
Harbor & Pine Plumbing
Sponsored
Water heater quit?
Same-week replacement. Pick a time online in 60 seconds.
See times
H&P
Harbor & Pine Plumbing
Sponsored
Slow drain again?
Camera inspection plus clear, fixed quote before we start.
Get a quote
Google search ad
Sponsored · harborpineplumbing.com

24/7 Emergency Plumber | Book Online in 60 Seconds | Upfront Prices

Licensed plumbers for leaks, drains and water heaters. Real person replies in under a minute. Pick a time online.

Google Business description

Harbor & Pine Plumbing fixes leaks, blocked drains and water heaters for homeowners. Call, text or book online any time, and a real person confirms your slot within minutes. Every job starts with a clear, fixed quote, so there are no surprises on the invoice. Our plumbers arrive on time, protect your floors and leave the job clean. Book online today or call us now.

Every Monday: the brief

Your Monday briefSample

What lands in your inbox every Monday on a managed route.

Enquiries118+9%
Median reply42swas 14h
Booked31+12
Cost per booking$38-22%

What we did

  • Turned off 6 ads with no bookings in 14 days
  • Worked 40 old leads, 7 booked
  • Asked 26 customers for reviews, 9 left one

Next week

Test 5 new video ads and move after-hours calls to the AI receptionist on Saturdays.

What happens in your first 10 days on Deploy

Live by day 10
  1. Day 1Kickoff call. We agree your route, the four numbers we report on, and who approves what.
  2. Day 2You share read-only access. We audit your site, Google profile, ads and phone setup.
  3. Days 3 to 5We build: text-back, instant replies, follow-up flow, booking links. Scripts sent to you for approval.
  4. Days 6 to 7You approve every customer-facing message. Nothing goes live without your OK.
  5. Days 8 to 10Go live. Test calls and messages from our side, then your first Monday brief.

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